Carter County Schools is pleased to announce that public and school voting for the mascot, colors, and name of the new Carter County High School is complete. The votes have been tallied with the Coyotes coming out on top. The branding colors of the new high school will be blue, black, silver, and white. It was important to complete branding decisions at this time in order for the Architects to include school specific elements in the construction documents for the new Carter County High School. These selections will be presented to the Carter County Board of Education for final approval.

 

Background: The Branding Committee was established in November 2024 and was charged to follow board policies to engage stakeholders and make an advisory recommendation to the Carter County Board of Education for the name, mascot, and other branding of the new Carter County High School.  The Committee was comprised of 25 voting members including a board member liaison, Athletic Directors (2), coach representatives (2), high school principals (3), high school staff members (3), students from middle (4) and high schools (4), representatives from band/music and cheer (2), booster club members (2) and designees from PTO (2).

 

The Branding Committee initially set selection criteria and solicited ideas from school personnel, students, and the community. They reviewed, categorized and ranked these ideas to finalize top options for final voting.  Elections were held for school personnel, students and the community for the mascot, school colors, and the name of the school.  Once these branding items are approved by the board of education, vendors will be contacted to begin development of the new mascot and a rollout of official colors.

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Update:  The Carter County Board of Education approved the recommendations from the Branding Committee at the February 17, 2025 board meeting.